3/29/12

55DSL: HOUSTON, WE GOT LOVE.



55DSL's new communications strategy is all about love!

I love how this feeling is so present in most adverstising campaigns all over at the moment. Youth is somehow being re-drawn into loving each other and everybodyelse around them.

Last year there was a period in which I worried and wondered where were we all going, with young succesful living examples such as Lady GaGa (in between others) talking about: "If you're wondering which way to go, remember that your career will never wake up and tell you that it doesn't love you anymore."

I mean, everyone needs to prioritize what they're after in life, but in the long run, deep down inside, we all want somebody to go to ROME with. So why not wake those teen hormones up once again with David Altobelli's four-minute young and innocent fantasy of what we all dreamt of back in time as the perfect summer love.

There are many roads that lead to Rome. This summer, follow 55DSL's way.

DIRECTOR: David Altobelli
D.O.P: Larkin Seiple
Original Soundtrack: Keith Kenniff
Models: James Cox for "M and P Models" and Sidney Geubelle for Fashion Model

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